01
Capture the phrase
Pull the exact phrase people are searching or repeating.
Trend Response Playbook
How Signal moves before the category gets noisy.
A repeatable workflow for same-day Signal Checks when a new GLP phrase, supplement topic, or product angle starts moving.
02
Classify the risk
Medication comparison, guarantee, disease claims, body-image pressure, or unclear evidence.
03
Write the Signal Check
Publish a short plain-language explainer with a safer rewrite and provider question.
04
Build the content pack
Create a headline, reader hook, carousel outline, and newsletter block.
05
Route product research
Send readers through scorecard, guide, and then the relevant product page.